The Magic of Conversations: Why Real Talk Wins Over Scripted Content

I do not care what all the social media experts say about writing out the perfect scrip so that your content goes viral.

That is not me.

That is someone else’s thoughts and personality!!

Experts will tell ya that you NEED:

- The perfect hook

- Fancy edits

- Captions engineered in an AI lab

- And a script so frickin tight that you are scared to blink!!!

I say…. Booo! Ya frickin boring!!

That is not what social media is about.

If you really want to win in 2026… or any year at all!!

The best “strategy” is so simple:

Be yourself ya weirdo!!

Now I am not an expert on this, but I am an expert at noticing patters.

And the pattern I am seeing is this:

Real conversations are about to beat out scripted content.

It is already happening.

The AI problem (yes it is a problem in my feed)

AI has made it so easy to produce loads and loads of content.

TOO EASY!!

Now anyone can crank out hundred of posts, captions, comments and “thought leadership”.

But that does not mean it is any good! Most of the AI stuff is the same recycled ideas saying hello to each other in different fonts.

AI does not create new ways of thinking.. It just repeats what is already out there.

And that is the problem.

When everyone uses the tools the exact same way, everything starts to sound the same!!

Which means the only way to stand out is to sound human. Mistakes and all!!

I see this constantly on LinkedIn.

The people actually engaging with my posts are REAL humans.

Not the AI bots saying my posts really resonate with them.

No it doesn’t!! You do not even know what resonate means!!

So people are sick of it. I am sick of it.

That tells us that people want something that is REAL. Not perfect!!

Humans are not perfect.

Though I am dashingly handsome… I am not perfect.

Say something weird.

Trip over your own damn words. Have an opinion that isn’t perfect!!

AI should help you figure stuff out… not do the thinking for you..

In- real life experiences

The pandemic turned everyone into a Turtle. Heads down, shell up, phone out!

I am not judging you…. I am telling you what I am noticing!!

Social media is nothing but little stages… and you can go and watch people’s show and engage with their content. You decide who you want to watch and if you interact with them.

But that leads to doom-scrolling!!

I am the CEO of a 9-figure company and I ain’t immune to this stuff.

One minute I am watching something my friend sent me… next thing ya know the sun is gone and so are three hours of my life.

People are tired of that and there is real fatigue sinking in.

More and more people are starting to look for in-real life experiences…. But funny though that does not mean it is offline.

People will want to join conversations but not actually conversate.

They want to feel like they are part of an intimate gathering even though they are not there physically.

That is why podcasts are doing so well… it is slow… you do not feel rushed or manipulated…

How you can win at this

- Stop scripting every word (shocking.. I know!)

- Talk with people… not at them

- Share your thoughts in progress, not just conclusions!

- Stop wearing black t-shirts and let your personality show

- Do not be afraid of saying something wrong.

- Stop performing!!

Scripted content might get ya the views but conversations are going to be the ones that build trust.

AI will keep making content easier.. algorithms will keep changing… .

But humans will never go out of style.

That is the magic.

GO win.

Curtis Matsko - CEO & Founder of Portland Leather Goods