How I built a linkedin audience from 0 - 25K (Organically… no hacks!)

You are not using linkedin the way you should be using it!!

Everybody thinks that it is for business, professional updates, and all that boring stuff.

Linkedin is NOT for business dumpy! It is to meet amazing people.

One great friendship a year from Linkedin will make it one of the greatest things you will ever do.

And for all of the jacked-bros reading this:

The secret to living a long and happy life is not creatine!!

It is relationships and people who actually give a damn about you!

We used to only meet people who lived within 20 miles of us… now we have the entire frickin world!

Forget the linkedin gurus

The gurus will tell you to post five times a day and spend hours “strategically commenting” on other people’s content.

Stop that.

How about you actually share who you are, say something honest, and stop letting AI write soulless nonsense for you?

Let me tell you how I did… so you it is possible without all of these hacks or turning yourself into a content robot.

My VERY complicated, highly advanced Linkedin strategy

Every morning I wake up around 5:30AM, when the sun is barely peeking out.

The first step is the MOST IMPORTANT!! I repeat… THE MOST!

First thing I do: turn on the Nespresso.

Next, I will add fake cream to my coffee… (Skip this step if you hate your life)

And then, I will start typing on the linkedin machine. Now… what do I write about?

Some days I will write about whatever is happening inside my company.

Other days I will word vomit and write about how I am feeling…. But the posts that seem to blow people's minds are the ones where I am doing a breakdown of our numbers.

Occasionally, my assistant Mariana Patiño will pop in around 8am and we will record a video about whatever is on our mind…

But it is just me… living my life.. And sharing my truth!!

People seem to like that.

I have made so many friends on LinkedIn that I even invited a bunch of them to my birthday party this year and they flew across the world to meet me!!

You see?

That is the point dumby!!

So here is my entire strategy in one sentence: Show up as a real persona and talk about your life…

The mission is connection. The audience is just a side effect!!

And that is how you grow to 25K on linkedin… organically.

Curtis Matsko - CEO & Founder of Portland Leather Goods